40 salespeople producing at the level of 200
A proprietary CRM bringing sales, admin and teaching together: the time needed for the same sales result divided by 5.
×5sales capacity: 40 salespeople producing at the level of 200
- Sector
- Training, 6 companies, 4 offices
- Period
- 2025–2026
- Team
- 3 developers, led
- Usage
- 130 daily active users
Context
A training group of 6 companies and 150 people across 4 international offices. Sales, admin and teaching work on the same clients, each on its own side.
The problem
Every sale triggers work in the other departments. As long as information moves by hand from one department to the next, that coordination time weighs on every salesperson.
What was done
- A proprietary CRM bringing sales, admin and teaching together, built with a team of 3 developers.
- Automatic task routing by email across 5 departments: accounting, management, sales, admin, teaching.
- Real-time performance tracking: 22 charts, 10 dashboards.
- 6 integration APIs.
Before, after
Before
- 1Three departments, three ways to follow a client
- 2Tasks handed over by hand
- 3Performance known after the fact
After
- One CRM for all three
- Tasks routed automatically across 5 departments
- 22 charts updated in real time
The result
- The time needed for the same sales result divided by 5: 40 salespeople produce as much as 200.
- 130 active users every day.